- Entrepreneurship + Innovation
- Marketing & Communications
- Strategic Planning & Doing
The N2 District is an area of roughly 500 acres in Boston’s western suburbs of Newton and Needham, MA. It is home to many tech-sector businesses, including TripAdvisor, which built its new flagship headquarters there in 2015. The N2 District planning process was a collaboration between the Newton-Needham Chamber, its member businesses, and Newton and Needham. The group was interested in developing a strategy to position the corridor for innovation-drive economic development.
Camoin Associates and partner, Innovation PolicyWorks, were retained to work with project stakeholders and develop a strategy. Together the team worked with the project advisory group to understand the district’s competitive economic position and innovation drivers, and identify the most strategic approach to enhance the corridor’s role in the innovation economy. Together, we developed data-driven strategies based on the corridor’s unique strengths and opportunities and produced marketing strategies to promote the corridor’s identity and competitive factors. We also determined the organizational structure to lead the implementation of the plan.
Since completing the strategic plan, the N2 District has worked diligently towards achieving their goals. A full-time program manager was hired, and they launched a fundraising campaign and met their financial goals. Several events and meetups have been hosted in the region for entrepreneurs. Additionally, they have been successful in attracting several new companies including the headquarters of NBC Universal and SharkNinja.
- Newton-Needham Chamber
- Competitive economic position and innovation drivers assessment
- Strategic approach to enhancing N²’s role in the innovation economy
- Data-driven strategies
- Internal and external marketing strategies
- Organizational structure for leading implementation