Project
Regional
Prospecting and Business Attraction

SelectUSA Appointment Scheduling and Trade Show Representation for Northern Virginia EDA

June 30, 2025

The Challenge

Northern Virginia EDA was seeking to elevate its international business recruitment efforts and increase foreign direct investment (FDI) into the region. SelectUSA, the premier event for global companies considering US expansion, presented a timely opportunity. However, with a vast attendee base and limited time, the EDA needed a targeted strategy to engage high-quality prospects aligned with its priority industries.

The Solution

Camoin Associates’ ProspectEngage™ team partnered with Northern Virginia EDA to design and execute a comprehensive appointment scheduling campaign. We developed a highly customized list of international companies by aligning with the region’s target industry priorities. Leveraging our proprietary tools and databases, we initiated personalized outreach campaigns across phone, email, and LinkedIn to connect with decision-makers before the event.

Our team secured 20 high-value, in-person meetings for Northern Virginia EDA at SelectUSA, each pre-qualified for interest and strategic fit. These meetings were coordinated to ensure EDA representatives maximized their presence at the conference.

The Results

The campaign directly resulted in over five prospects moving immediately into the proposal stage, with continued pipeline development underway.

Post-event, Camoin Associates has been supporting the EDA in nurturing these leads through structured follow-up and relationship development strategies, ensuring long-term ROI and sustained engagement.

The Impact

By turning SelectUSA into a platform for intentional, one-on-one engagements, Northern Virginia EDA positioned itself as a strategic US landing destination for global firms. The result: high-quality leads, faster movement through the investment pipeline, and increased FDI potential.