Southern Carolina Alliance Geographic Marketing Mission

The Challenge

The Southern Carolina Alliance (SCA) sought to establish relationships with businesses in key target industries, including food and agriculture, industrial manufacturing and aerospace. The primary objective was to identify companies with potential expansion or relocation interests and engage with decision-makers to promote the SCA region as an ideal location for investment and job creation.

The Solution

Camoin Associates collaborated with SCA to execute a Geographic Marketing Mission focused on Minneapolis, MN. Our team conducted extensive research to identify companies in the target industries that demonstrated growth potential and alignment with SCA’s value proposition.

Leveraging our proprietary ProspectEngage database and robust outreach strategy, we scheduled pre-qualified meetings with high-level executives and site selectors. Through a combination of industry intelligence, targeted outreach and direct engagement, we secured seven qualified prospect meetings. These included Fortune 500 companies and small to medium enterprises, all exploring potential site selection and expansion opportunities.

The Impact

The marketing mission yielded significant results for SCA’s business attraction efforts. The meetings generated numerous investment opportunities and positioned the SCA region as a competitive destination for businesses in food and agriculture, industrial manufacturing and aerospace. Several prospects expressed interest in conducting further due diligence, including site visits and feasibility assessments. The mission also enhanced SCA’s visibility within key industries networks, strengthening relationships with corporate decision-makers and site consultants.

As a result, SCA has built a solid pipeline of potential investors who are now considering expansion into the region. The organization is continuing to nurture these relationships with the goal of securing commitments for capital investment and job creation in the near future.

Services Provided:

• Geographic Marketing Mission
• Lead Generation
• ProspectEngage