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Strategic Trade Show Engagement: A Step-by-Step Guide for Economic Developers

October 3, 2025 Dillion Roberts

The cover of Camoin Associates' white paper shows a busy trade show floor with a digital way-finding screen that reads "Strategic Trade Show Engagement: A Step-by-Step Guide for Economic Development Professionals" and the Camoin Associates logo

Download the White Paper (PDF)

Trade shows aren’t just networking events for economic developers—they’re high-impact opportunities to meet senior executives and decision-makers with real expansion and investment plans. But turning conversations into results requires more than showing up.

This practical guide walks you through a proven four-step process—from pre-event prospecting and on-site engagement to post-event follow-up and long-term strategy—helping you turn trade shows into powerful pipelines for business attraction and investment.

You’ll also get insider strategies from Camoin Associates’ ProspectEngage™ team, who have helped generate thousands of qualified leads at major global events, plus a bonus Trade Show Readiness Checklist to keep your team on track.

If you want to maximize ROI, attract high-quality prospects, and position your community as the solution businesses are searching for, this white paper is a must-read.