Business Engage
Elevate Your Business Retention and Expansion Program
Camoin Associates understands how to cultivate and grow relationships with businesses, and our proprietary process and tools are designed to help you build or refine your business retention and expansion program.
We call it Business Engage.
Why engage? Because today’s economic and business development landscape is based on relationship management — building and sustaining relationships, networks, and trust through business engagement. This requires ongoing communication, continuous learning, and timely responses and adaptation based on intelligence.
Our Approach to Business Retention and Expansion
Our business retention and expansion process enables our clients to effect change to help their local business community flourish, despite economic disruptions.
+ Connect with the business community
+ Understand the needs of local businesses
+ Identify pervasive problems or trends
+ Report findings from the data
+ Respond with resources and solutions
+ Engage in ongoing projects and initiatives
+ Track and adapt to trends over time
Business Engage is Different
Business retention and expansion requires different strategies and tactics for different communities, which is why we don’t just provide a one-size-fits-all solution. Instead, at Camoin we’ll partner with you to develop custom solutions that meet your needs, integrate with your platforms and processes, and can scale based on your resource capacity.
Whether you’re looking for a start-to-finish BRE system or want to enhance and refine your existing program, we can help. Do you have your own digital tools for business expansion and retention? Great, we can work with those. Need our help securing or designing the necessary software? We can do that, too. Our approach includes:
Sustainable Information Architecture
Your information architecture (IA) informs your business response and retention strategy. Before you collect any data about the businesses in your community, you need to lay a strong foundation, determining what data to collect and how it will be stored and accessed. We’ll work with you to create an IA that is user-friendly and effective.
Enhanced Business List
Multiple business lists? Duplicate data? We’ll work with you to identify, organize, and deduplicate all your existing business information into a single centralized list. No list at all? No problem! We’ll help you build one.
Then, we’ll introduce your centralized list to Camoin Associates’ business intelligence system, enrich your dataset with information from our proprietary sources, and scout local businesses to add to the list.
Strategic Business Engagement
Are you stuck trying to reach businesses? “Engagement” doesn’t always mean a meeting. We’ll work with you to design a multi-channel outreach and business engagement strategy that will enable you to interact with more businesses and collect more data that can be analyzed to better understand business needs and identify pervasive problems in near real time.
Actionable Business Intelligence
We’ll provide business intelligence and economic insights to help you analyze and understand the industry, workforce, and business dynamics of the local economy. When integrated with business intelligence, our economic insights will help you adapt policy and actions.
Get Started
Interested in engaging, retaining, and expanding your business community?
Contact Christa O. Franzi, CEcD, Director of Business Engagement for Retention and Expansion:
P (518) 899 2608
E christa@camoinassociates.com
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