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ProspectEngage™ Promote
Data-Driven Marketing for Industry Attraction
Activate Precision Marketing for Business Attraction and Recruitment
ProspectEngage™ Promote is a targeted B2B advertising solution designed to elevate your region’s visibility, drive qualified engagement, and generate meaningful business attraction outcomes.
Using programmatic display ads and data-backed audience segmentation, we deliver customized sponsored content directly to decision-makers in your target industries.
What Is ProspectEngage™ Promote?
This service uses the full power of the ProspectEngage™ platform to:
- Deliver sponsored content ads on websites frequented by industry executives
- Build awareness among C-suite leaders in Manufacturing, Biosciences, Logistics, and other key sectors
- Retarget engaged website visitors and decision-makers who have interacted with your content
How It Works
Objective-Based Advertising and Audience Targeting
We use ProspectEngage™’s proprietary analytics and tracking tools to:
- Identify companies that align with your industry and geographic targets
- Segment audiences based on firmographics like company size, sector, and location
- Launch programmatic campaigns that reach the right decision-makers with the right message
Custom Audience Creation
Upload your own prospect lists or build custom audience segments from ProspectEngage™’s national IP database to reach:
- Executives in Advanced Manufacturing, Biosciences, and Logistics
- Companies actively engaging with your website or digital assets
- Prospects in domestic or international target markets
Dynamic Ad Placement and Retargeting
Through our ad platform, your sponsored content is displayed:
- Across a curated network of high-quality websites
- In front of executives based on browsing patterns and behavior
- Using automated bidding to maximize visibility and ROI
We also retarget visitors who’ve shown interest by continuing to serve them relevant ads, keeping your region top of mind.
Content Creation and Messaging
We collaborate with your team to create compelling display ads and sponsored content that showcases your region’s:
- Strategic location and transportation access
- Skilled workforce and training programs
- Competitive tax climate and pro-business environment
- Innovation assets and growing industry ecosystems
Content can also include case studies, workforce development partnerships, and success stories from companies already thriving in your community.
Campaign Tracking and Optimization
Every ProspectEngage™ Promote campaign includes full reporting and performance optimization, including:
- Impressions, click-through rates, and conversions
- Engagement metrics by company, industry, and geography
- Actionable insights to improve campaign performance over time
We manage your campaign from strategy through execution, including ad creative, ad placements, audience management, and reporting.
Deliverables
- A fully managed B2B digital advertising campaign targeting high-priority industries
- Sponsored content and display ad development
- Continuous optimization and real-time analytics
- A comprehensive final campaign report with outcomes and recommendations
Real Results from Targeted Digital Marketing Campaigns
From LinkedIn advertising to B2B display campaigns through ProspectEngage™ Promote, Camoin Associates has delivered powerful, data-driven marketing solutions for economic development organizations nationwide. Here are a few examples of how we’ve helped communities elevate their visibility and drive investment:
Virginia’s eRegion | Southwest Virginia
Over the past decade, our targeted marketing and lead generation work has resulted in several company sitings in Virginia’s eRegion, including Plasticap and The Data Entry Co. Inc. A ProspectEngage™ Promote LinkedIn ad campaign enhanced outreach, helping secure meetings and project interest. The campaign continues to drive new interest in the seven-county region.
Midlothian Economic Development | Midlothian, TX
Through a digital marketing and B2B display campaign, we successfully engaged executives in the Advanced Manufacturing, Aerospace, and Automotive sectors. Customized creative assets and industry-specific messaging directed traffic to Midlothian Economic Development’s website, all supported by ProspectEngage™ lead tracking.
Montgomery County Business Development Center | Montgomery County, NY
After developing a Business Attraction Blueprint, Camoin Associates launched a targeted campaign focused on Advanced Manufacturing and Food Processing. Leveraging ProspectEngage™ and B2B digital tactics, the County tracked website visits, built warm leads, and saw a measurable increase in traffic from high-priority industries. The campaign’s success led to a 12-month renewal of our contract.
The following examples demonstrate the strength of combining strategy, targeting, and the right platforms — like LinkedIn and ProspectEngage™ — to drive economic development outcomes.
Ohio Southeast Economic Development | Southeast Ohio
A LinkedIn Sales Navigator campaign targeting high-energy-use industries in Germany resulted in executive-level engagement with companies aligned with Ohio Southeast Economic Development’s priorities. A concurrent LinkedIn digital marketing effort aimed at the steel mill supply chain led to the successful identification of key stakeholders and potential prospects.
Myrtle Beach Regional Economic Development | Myrtle Beach, SC
Our LinkedIn advertising campaign promoted Myrtle Beach’s assets to executives in key US markets, including New York, New Jersey, Pennsylvania, and Oregon. With tailored messaging and strategic targeting, the campaign generated hundreds of website visits and elevated the region’s visibility with decision-makers. We’ve supported Myrtle Beach Regional Economic Development with lead generation campaigns for over 10 years.
Are You Ready to Expand Your Reach and Attract the Right Businesses to Your Community?
Contact Dillion Roberts, Director of ProspectEngage™:
P 518-899-2608, Ext. 110
E DRoberts@camoinassociates.com
Services
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Economic Development Strategic Planning
Economic Development Strategic Planning
Whether you’re developing a statewide, regional, or local strategic plan, Camoin Associates works with clients to set a vision and develop strategies that will support ambitious, but achievable, goals.
+ Comprehensive Economic Development Strategies (CEDS)
+ Downtown revitalization plans
+ Economic development strategic plans
+ Evaluation and benchmarking
+ Strategic visioning
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Workforce Development and Talent Retention
Workforce Development and Talent Retention
Camoin Associates can help you craft actionable workforce development and talent retention solutions to create a resilient labor pipeline, supporting equitable and inclusive economic growth.
+ Labor market analytics
+ Occupation and skills gap analysis
+ Career pathway mapping
+ Workforce pipeline development
+ Talent retention and attraction strategies
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Real Estate Development Analytics and Advisory
Real Estate Development Analytics and Advisory
We help communities and developers do it all — from uncovering opportunities and developing project concepts to finding funding and navigating all the complexities from start to finish.
+ Housing needs assessments and housing strategies
+ Market analysis
+ Development strategies
+ Brownfield redevelopment
+ Developer advisory services
+ Financial feasibility analysis
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Economic and Fiscal Impact Analysis
Economic and Fiscal Impact Analysis
To us, measuring the jobs, earnings, sales, and revenue is only the beginning. We take a holistic approach to economic and fiscal impact to tell the full story of what a project, industry, program, or development will do for the community.
+ Economic impact
+ Fiscal impact
+ Tax credit benefit/cost analysis
+ Tax Increment Financing (TIF)
+ District Improvement Financing (DIF)
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Prospecting and Business Attraction
Prospecting and Business Attraction
As an established global research and direct marketing company, we have a track record of customizing and implementing high-end, mission-critical research and marketing campaigns that exceed client expectations.
+ Trade show appointment scheduling
+ Geographic marketing missions
+ Foreign direct investment (FDI) attraction
+ Site selector outreach
+ LinkedIn lead generation
+ ProspectEngage™
+ ProspectEngage™ Promote digital marketing
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Industry Analytics and Strategy
Industry Analytics and Strategy
As leaders in research and data analysis, we use the most advanced and comprehensive economic data and tools to understand the supply chain, industry market trends, and sector needs, and unearth emerging opportunities.
+ Target industry and cluster analysis
+ Supply chain and trade gap analysis
+ Geographic competitiveness analysis
+ Site selection needs analysis
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Entrepreneurship and Innovation
Entrepreneurship and Innovation
We help clients identify, connect with, understand, and strengthen their entrepreneurial ecosystems. Our mission is simple: to build a more inclusive economy for the future by connecting and inspiring the entrepreneurs of today — and tomorrow.
+ Startup ecosystem assessment and action planning
+ Equitable entrepreneurship strategies: Breaking down barriers
+ Entrepreneurship metrics tracking and evaluation
+ Market research and intelligence
+ Small business outreach and resource centers
+ Policy and code assessment and outreach
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Business Retention and Expansion
Business Retention and Expansion
Economic development is built on connections, and our custom business engagement solutions help you make those connections — from business retention to business attraction.
+ Business visitation process creation and set up
+ Logistical and technology support
+ Follow up plans and strategy development