Upstate South Carolina Alliance Lead Generation

The Challenge

The Upstate South Carolina Alliance, a public/private regional economic development organization promoting a 10-county area in northwest South Carolina, was soliciting proposals for a knowledgeable economic development consulting firm to arrange a series of in-person marketing missions to different targeted geographies, both domestically and internationally, to identify companies with short- and long-term plans for expansion.

The Solution

The Alliance hired Camoin Associates to provide trip planning across five trips for its staff with a goal of six face-to-face meeting introductions per trip. The scope of work included a client orientation to cover the project scope, client expectations, and qualification parameters for each meeting scheduled. In addition, Camoin Associates worked with the Alliance to identify potential areas for travel, based on our team’s real-world experience in outreach to geographies in both North America and abroad.

Camoin Associates compiled targeted databases of companies within a 150-mile radius of a major metro for each trip. We conducted outreach to executives from companies with active expansion plans and those interested in networking for future growth opportunities. Our staff developed company profiles for each scheduled meeting to prepare the Alliance in advance of the appointment.

The Impact

This contract resulted in 33 qualified in-person meetings with potential prospects that would consider northwestern South Carolina for their next facility expansion. The Alliance continues to contract with Camoin Associates for their ongoing business attraction efforts.