Business Attraction and Target Industry Research for Henrico County, VA

The Challenge

Henrico County Economic Development Authority (Henrico), a county-level economic development authority in Virginia, sought to understand its website traffic more deeply and to more effectively generate business attraction and recruitment opportunities for its business development team.

The Solution

Camoin Associates provided Henrico with a customized version of our ProspectEngage™ platform, including the addition of supplemental target industry research to be used by the client’s business development and marketing teams.

We developed a strategy to identify website visitors within their target sectors, such as Fintech, Advanced Manufacturing, Professional Services, and Health and Life Sciences. Henrico’s business development team then used that data to follow up and engage with the prospects directly, leveraging the detailed information provided through our ProspectEngage™ dashboard, including contact information for C-Suite executives.

The Impact

Camoin Associates has worked closely with Henrico’s marketing and business development teams to help them understand their website traffic through the detailed information we provide on our ProspectEngage™ dashboard and automated reports. Additionally, we have helped them better identify potential prospects from their target industries and provided them with customized lists of companies beyond what we’re tracking on their website.

Henrico has leveraged the data and the platform in multiple ways, allowing them to conduct outreach and drive traffic through marketing campaigns more precisely. They continue to be an ongoing client.

Services Provided:

• Customized version of ProspectEngage™
• Target industry list research