ElectriCities Trade Shows and Geographic Marketing Mission

The Challenge

ElectriCities sought to expand its economic development outreach by engaging with businesses in key target industries through trade shows and geographic marketing missions. The objective was to secure qualified meetings with decision-makers from companies considering expansion or relocation opportunities within the ElectriCities service territory. To achieve this, ElectriCities needed a strategic approach to connect with industry leaders at major trade shows and execute targeted geographic marketing missions.

The Solution

Camoin Associates partnered with ElectriCities to implement a comprehensive trade show appointment schedule and geographic marketing strategy. From 2021 to 2024, we scheduled meetings for ElectriCities at high profile trade shows, including PLMA, IFT Food Expo, NBAA and NPE The Plastics Show among others. Additionally, we organized targeted marketing missions to areas such as Southern California, where we conducted direct outreach to companies within key industry sectors.

Utilizing our proprietary ProspectEngage platform and data-driven outreach strategy, we identified high-potential prospects and secured hundreds of qualified meetings. These engagements included Fortune 500 companies, mid-sized enterprises and emerging industry players. By leveraging industry intelligence and targeted outreach, we successfully positioned ElectriCities as a premier location for business expansion.

The Impact

ElectriCities’ trade show and marketing mission efforts delivered measurable results in business attraction. Over the course of the initiative, we facilitated hundreds of meetings with companies exploring expansion opportunities. These interactions led to strong investment interest, increased brand recognition for ElectriCities and the development of long-term relationships with key industry leaders and site selectors.

Several prospects initiated follow-up discussions, including site visits and investment feasibility evaluations, positioning ElectriCities communities as prime locations for future capital investment and job creation. The success of these trade show and marketing missions continues to support ElectriCities’ broader economic development strategy, ensuring a strong pipeline of potential business investments.

Services Provided:

• Geographic Marketing Mission
• Trade Show Appointment Scheduling
• ProspectEngage
• Lead Generation