Project
Midwest
State
Prospecting and Business Attraction

Targeted Industry Lead Generation and Business Attraction in Missouri

June 30, 2025

The skyline of the City of Saint Louis at sunset, looking west from the Mississippi River, shows the Gateway Arch, tall skyscrapers, and other buildings in the main downtown area.

The Challenge

Missouri Partnership sought to attract investment and grow job opportunities in key sectors across the state but needed a partner that could scale their outreach to national and international prospects in a highly targeted and strategic way. With a broad sector focus and ambitious business attraction goals, the Partnership needed a specialized firm to help identify and engage companies aligned with Missouri’s economic strengths.

The Solution

Since 2021, Camoin Associates has partnered with Missouri Partnership to deliver targeted lead generation and strategic prospecting services focused on priority sectors including Manufacturing (Aerospace/Defense, Food and Beverage, Energy, Mobility, and Materials), R&D (Agtech, Animal and Human Health, Geospatial), Corporate Services (Data Centers, Financial Services, HQs), and Distribution.

Leveraging our ProspectEngage™ platform, we provided insights into website visitor behavior, developed data-driven prospect lists, and conducted direct outreach via phone, email, and LinkedIn to secure meetings with qualified companies actively exploring expansion. This approach allowed Missouri Partnership to engage with decision-makers early in the site selection process and influence their perception of Missouri’s advantages.

The Impact

Camoin Associates has generated more than 60 qualified prospect opportunities for Missouri Partnership since 2021, with over 40 advancing to a high-confidence qualification stage. Our ProspectEngage™ insights uncovered detailed analytics about how companies interacted with Missouri Partnership’s website, revealing valuable intelligence that directly informed outreach strategies.

The result: multiple qualified meetings, stronger prospect pipelines, and measurable increases in awareness of Missouri’s unique value propositions among target industry sectors—all achieved through a collaborative, data-driven approach without the need for excessive travel or staff resources.