• Navigator
  • Economic & Fiscal Impact Analysis

Understanding the Economic Impact of Taylor Swift’s Eras Tour | Media Coverage

August 28, 2023

Senior Analyst Mara Klaunig discusses the economic impacts of Taylor Swift's Eras Tour on CNBC's Last CallTaylor Swift has been all over the news this month as she set a new record for the most No. 1 albums by a female artist and her tour sets economic records for hotel occupancy and spending in the cities she visits.

As a result, Camoin Associates’ recent Navigator article “Did Taylor Swift Come to Your City? Understanding the Economic Impact of the Eras Tour,” co-written by our Senior Analyst Mara Klaunig and Analyst Angela Hallowell, has also caught the attention of news media all over North America.

Mara Klaunig has been interviewed by dozens of print and broadcast news outlets, sharing her love of Taylor Swift and her knowledge of the economic data behind the singer’s record-breaking tour.

National Public Radio Weekend Edition Sunday

CNBC’s Last Call with Brian Sullivan

KUOW-FM Seattle, WA

A Little More Conversation with Ben O’Hara-Byrne (Canadian podcast)

Wall Street Journal (July 23, 2023)

MarketWatch (July 31, 2023)

NBC’s Today Show (August 6, 2023)

PBS NewsHour (August 10, 2023)

CBC News: The National (Canada – August 10, 2023)

ABC News Nightline (August 26, 2023)

National Public Radio (NPR) – August 31, 2023