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Navigating Real Estate and Economic Development Using the Power of GIS

February 12, 2024 Daniel Stevens, AICP

Navigating Real Estate and Economic Development Using the Power of GISIn the dynamic landscape of real estate and economic development, the ability to make informed decisions is critical. Geographic Information Systems (GIS) is a powerful tool that has become indispensable to professionals seeking to navigate the complexities of urban planning, economic development, housing analysis, and real estate development.

GIS serves as a spatial intelligence powerhouse, allowing professionals to visualize, analyze, and interpret data in a geographical context. Below are a few examples of how GIS is being used in real estate, housing, and economic development.

Site Selection Made Smart

One of the primary applications of GIS in real estate is site selection. By layering demographic data, land use patterns, and infrastructure information onto maps, decision-makers can identify optimal locations for new developments or assess the potential of existing properties.

GIS brings clarity to the decision-making process, whether it’s choosing a retail location, evaluating the viability of housing projects, or planning industrial zones.GIS map developed for the Town of Old Saybrook, CT

A map Camoin Associates produced for the Town of Old Saybrook’s Mariner’s Way Corridor Plan showing flood zones.

Economic Development Planning Precision

In economic development, GIS acts as a compass, guiding practitioners towards better-tailored programs, policies, and initiatives that address challenges that vary by geography. It can also highlight ways to capitalize on unique geographic opportunities.

By integrating economic data, employment statistics, and infrastructure details, GIS empowers communities to identify areas ripe for investment, job creation, and infrastructure development. This strategic approach fosters economic resilience and ensures that development initiatives align with the broader goals of the community.GIS map developed for Broome County, NY

A map Camoin Associates produced for a Broome County, NY, housing needs study.

Housing Analysis and Planning Excellence

When it comes to housing, GIS is an invaluable tool in addressing the critical challenges of affordability, accessibility, and sustainability. Through GIS, planners can analyze housing market trends, identify housing demand hotspots and opportunity sites, and plan for the development of diverse housing types. GIS is also an excellent tool for developing affordable housing initiatives, mixed-use developments, and strategies for revitalizing existing neighborhoods.GIS map developed for the City of Keene, NH

A map Camoin Associates produced for a housing study and strategy we completed for the City of Keene, NH.

Identifying Development and Redevelopment Opportunities

GIS plays a pivotal role in identifying development and redevelopment opportunities by providing a comprehensive view of existing land use, zoning regulations, market trends, neighborhood characteristics, infrastructure, and other factors. This allows planners to pinpoint areas with untapped potential, whether it be for greenfield developments or the adaptive reuse of existing structures.

GIS facilitates the assessment of environmental factors, market conditions, and community needs, ensuring that development and redevelopment efforts align with the vision of a sustainable and vibrant community.GIS map developed for the City of Rutland, VT

A map Camoin Associates produced for a downtown strategic plan we completed for the City of Rutland, VT.

The Camoin Associates Advantage: Real Solutions for Real Challenges

Camoin Associates recognizes the transformative potential of GIS in addressing the unique challenges faced by real estate, economic development, and housing professionals. Our team leverages the latest GIS technologies to provide our clients with comprehensive analyses and strategic recommendations that empower them to navigate the complexities of their projects with confidence.

Whether you are shaping the next urban hub, steering economic growth, addressing housing challenges, or identifying development and redevelopment opportunities, the integration of GIS into your toolkit is not just an advantage; it’s a necessity. Let us be your navigator in unlocking the full potential of GIS for real estate, economic development, housing analysis, and development/redevelopment planning.

Learn more about our GIS mapping services